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India's fast moving consumer goods (FMCG) sector is the fourth largest sector in the economy. According to an India Trade Centre estimate, the total FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. The surge in consumer spending along with the changes in consumer tastes and higher penetration of the organized sector in several commodities in the future is likely to ensure high growth rate across a range of FMCG categories.
MDRA has done studies to assess the demand of various consumer goods. With growing competition and arrival of foreign brands, it is only natural that the domestic and old brands witness erosion in market share. MDRA has assessed not only brands under study but also the competitors of the brands to get at the core of understanding the buying process.
Clients:
- Sony India Pvt. Limited
- MTR Foods Limited
- Temptations
- Hariyali Kisaan Bazaar
- DSCL (DCM Shriram Consolidated Limited)
- Fenesta Building Systems
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