MDRA in Media

 

Recent Work in Media
 
  • LACKING A GLOBAL PROFILE

  • The writer is Executive Director, Marketing & Development Research Associates Indian B-schools don't attract students from abroad, in stark contrast to the trend globally.

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  • India's Best B-schools 2016 - Survey Story

  • The 2016 edition of the BT-MDRA Best B-schools survey comes in the backdrop of renewed faith in traditional sectors such as consulting, FMCG, marketing and manufacturing, and offers deep insights.

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  • How we did it - Ranking Methodology 2016

  • The BT-MDRA Best B-schools Survey, the No. 1 ranking of its kind in the country, has undergone a radical makeover. This year, we have ranked institutes based only on objective data - data that they have submitted to us on the basis of a long and exhaustive questionnaire.

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  • India's best B-schools 2016: Full List



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    India Today - MDRA PSU Awards 2015: Public sector companies honoured




     
  • India Today - MDRA PSU Awards: Public sector companies prove their mettle

  • Honorable ministers Shri Ravi Shankar Prasad (Union Minister for Communications & Information Technology and Shri Piyush Goyal (Ministry of State with Independent Charge for Power, Coal, New & Renewable Energy) honored India's best Central PSUs in a glittering ceremony on 14th Dec 2015 based on MDRA's Objective research, conducted for India Today Group.

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  • India's Best B-schools 2015 with MDRA

  • >BT-MDRA Best Business Schools Ranking 2015 is Out!

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  • What Differentiates Top B-schools From Others
    The writer is Executive Director, Marketing & Development Research Associates
  • While top business schools definitely facilitate attractive placements at top companies, they also actively promote entrepreneurship and do not limit exposure to the corporate environment..

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  • How we did it? Detailed methodology 2015

  • The methodology tries to cover all key stakeholders, who know B-schools based on their experience-..

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  • India's B-school Market Is Maturing

  • Higher education is a critical catalyst for economic growth, social development and nation building. Globalisation, urbanisation, increasing income levels and aspirations, coupled with growing business complexities, have increased demand for business managers and hence management programmes.

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  • India's Best B Schools with MDRA, 2014

  • How we did it? Detailed methodology 2014

  • Like last year, Business Today collaborated with Delhi-based market research firm Marketing & Development Research Associates (MDRA) to conduct the multi-stage survey. To begin with, an extensive desk review of MDRA's database and secondary research was conducted to select B-schools that offered two-year full-time management courses, were established at least five years ago, and churned out a minimum of three batches until the academic year ending in 2014.

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  • India Today awards the nation's best PSUs

  • India's first Prime Minister Jawaharlal Nehru once called public sector undertakings (PSUs) the temples of modern India. These units have always played a significant role in India's socio-economic development.

    The First Five-Year Plan rolled out only five Central Public Sector Enterprises (CPSEs) with a total investment of Rs.29 crore. Today, there are over 250 CPSEs, and Budget 2014-15 allocated Rs.3.19 lakh crore for investment in state-owned companies. The gross turnover of CPSEs is equivalent to nearly 25 per cent of the country's GDP and 8 per cent of its total export earnings.
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  • In pictures: India Today PSU Awards 2014

  • Union Minister Ram Vilas Paswan arrives with Shekhar Gupta, Editor-in-Chief, India Today Group, at the first ever India Today PSU Awards 2014.
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  • B-school rankings: Setting the expectations by Mr. Abhishek Agrawal, Executive Director, MDRA

  • In my previous column, I underlined the importance of ranking professional educational institutes.

    During the ranking exercise, a comparison of institutes is carried out, within a certain geography. on several parameters of relevance and their sub-parameters. The critical issue is: whose inputs to take for these
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  • What India is buying: The exclusive India Today Group-MDRA consumer survey shows how Indians have become more discerning when it comes to gadgets and appliances

  • Since Asrin Ahmed, 30, a Mumbai-based journalist, still swears by her BlackBerry. She wouldn't trade the ease of her qwerty keypad for a touchscreen mobile phone. But while she sticks to convenience, most of her friends have switched to the sleeker, more stylish Apple iPhone, the 'coolest' gadget in town. Apple's famed 'snob' value also prompted Abhishek Gupta
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  • Why we need to rank professional educational institutes by Mr. Abhishek Agrawal, Executive Director, MDRA

  • Students should be at the heart of any education system. The education system should be build not only to award degrees and diplomas, but also to help students excel in their lives, especially in their professional pursuits. If taken holistically, this process of inculcating professional excellence among...Read more...

  • BT-MDRA Best B-schools ranking 2013

  • Since it started in 1998, the Business Today Best B-schools survey has seen four distinct avatars. Last year, we continued two powerful surveys to come up with something that was extremely robust and balanced. An objective survey that ranks B-schools based on data they submit, combined with a perception survey, which ranks B-schools based on opinions of key stakeholders such as teachers, students, recruiters, and others. This was an evolution from our earlier approaches of using one of the two methods - objective or perception.
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  • The importance and relevance of physical audit in ranking B-Schools: By Abhishek Agrawal

  • "Seeing is believing" is a mantra that a researcher always strives to follow. Judgements based only on theoretical data always pull the wool over your eyes and prevent you from getting deeper insights.

    The relevance of conducting a physical audit/verification becomes obvious while building a robust and fool-proof ranking system for B-schools.
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  • MDRA-INDIA TODAY Sex Survey 2013

  • The India Today Group-MDRA Sex Survey, the only study of its sort, is entering its eleventh edition. After a hiatus of 10 years, it has once again probed shades of female sexual experience. And the response of over 4,000 women and men, from across 19 cities, calls for a re-examination of all that we thought we knew about female libido.
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  • The sexual balance of power has shifted

  • She accepts her desire. She allows her desire to play out. She faces the consequences of her desire. And, in her singleminded pursuit, she leaves the man in her bed confused and clueless. Who is she? She is India's everywoman: Young and ambitious, demanding and decisive, she has found her voice and is speaking out from her urban space. In the process, she is forcing a buttoned-down world to loosen up.
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  • Avaaz/Hindustan Times/MDRA opinion poll: violence against women in Delhi

  • A new Avaaz/Hindustan Times/MDRA opinion poll released today reveals that the vast majority of voters in Delhi want the new government to prioritize policy on violence against women, and are more likely to vote for candidates who commit to strong action on this issue. A series of specific actions have been outlined in a new 6-point “Womanifesto” issued this weekend.
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  • Violence against women an election priority for 93% of Delhi voters

  • The end of this month will mark a year since a young woman died of her injuries after being gang-raped and brutally beaten in Delhi. The outpouring of rage that followed paralysed parts of the national capital and forced the government to amend the law to bring in stringent anti-rape legislation.
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  • MDRA Survey on how digital media is changing the way political parties interact with voters?

  • On a pleasant August morning in New Delhi, over 250 state and national leaders of the Congress party gathered for a crash course on social media. Among those who attended the one-day workshop were lawmakers Ajay Maken, Shashi Tharoor, Manish Tewari and Deepender Hooda. Congress Vice President Rahul Gandhi, who has stayed away from social media, also stopped by for some time.
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  • MDRA/Avaaz opinion poll: criminalization of politics in India

  • A new Marketing & Development Research Associates/Avaaz opinion poll released today reveals that the vast majority (97.8%) of Indians back the Supreme Court ruling that politicians with criminal convictions must stand down immediately.
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  • Rs 22,000 crore bribe paid on roads every year

  • NEW DELHI: Corruption on Indian roads by enforcement agencies is an open secret. Now, a study conducted across a dozen major transport hubs covering over 1,200 truck drivers has revealed that in 60% cases, cops and officials extort money from truckers by stopping them without giving a reason. It has also revealed that around 90% of the bribe goes to policemen and transport department personnel.
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  • Outlook-MDRA Sex Survey 2012
  • Sex is something which has natural association with youth—raging hormones, infinite possibilities and many, many naughty discoveries. Or so we hope and pray. Given that such a large proportion of Indians are young, what’s the point if they aren’t reaping true dividends—sex, and lots of it—in keeping with their demographic?

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    Outlook-MDRA B-School ranking 2012

    The season of scams is taking its toll. If 2011 was all about 2G, this year it’s Coalgate. A general downturn in the US and Euro markets as well as the UPA government’s “policy paralysis” has created a cloud over the general business environment and corporate sector. Falling GDP growth rates have prompted many to negate the India story. But it’s also a fact that India is one of the few markets globally actually generating decent growth. Most MBA students Outlook met shared an undaunted optimism over India’s future.....

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    Livemint, 14 August 2012
    Survey warns of an electoral rout of UPA, NDA in 2014,

     

    Outlook-MDRA professional colleges ranking 2012

    The ranking, in its seventh edition, springs few surprises. While there is little change in the top 15-20 rankings, with the IITs fiercely controlling their fiefdom (just like they are trying to hold on to their own entrance exam, the IIT-JEE), we have this year a more robust universe of India’s best engineering colleges, with the best in class being part of our survey. There is perceivable improvement at the bottom of the table, even though many small colleges have not made it to India’s Top 75. This could be good news for the one million-plus students who seek to enter India’s colleges every year. On an average, the landscape of all the streams has not changed much, apart from the addition of some more leading names in their respective streams. Considering the quality of colleges, we expanded the rankings in the medical and law streams. Also, marching forward from last year’s six streams for which we did an objective analysis, this year, we present objective analyses for seven streams, while two—fashion and media—continue to be pure perceptual rankings....

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      Outlook-MDRA B-School Ranking 2011

    By most accounts, the past year has been quite terrible. Some of India’s biggest corporate entities remain mired in scam after scam. Business credibility has suffered a body blow in the twentieth anniversary year of economic reforms (which, by themselves, remain a process in deep freeze). Inflation remains high, defying a worried central bank and government. And then, if the recent numbers are anything to go by, even growth appears to be slowing down, precipitating fears that the “India story” is at risk. All this is worrying. Frankly, with most of the developed world in trouble, one doesn’t know yet how severe the impact will be on India....

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    Outlook-MDRA Professional Colleges Ranking 2011

    The process of ranking the best professional colleges began with extensive secondary research to establish the criteria for selecting the master list of colleges and institutions. Only those institutes with government recognition (accreditation/affiliation) and with at least three passed out...

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      Making Whoopee

    A Survey on casual sex in a year that brought cheating partners to prime-time TV and Promiscuous pin-up stars (and presidents) to front-page headlines? It hit the spot alright, with 52.3 per cent respondents of the Outlook-Moods Sex Survey 2011 giving one-night stands no more than a what's-the-big-del shrug. More than half of those quizzed no longer blame it on drinks and drugs (or Rio)...

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      Does corporal punishment leave a child disciplined or scarred?

    Be prepared to sit on the ground in Delhi's bone-chilling winter if your parents havenot paid your fees. Stand in the sun till the summer heat singes you because you haven't done your homework. Or risk losing an eye when the teacher hurls a duster at you for talking in class. And god forbid if you play a childish prank like bursting a cracker in class; risk being canned at the assembly the following morning. If this sounds like a primer on disciplining children straight out of Victorian times...

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      54% say AIADMK Alliance will Come to Power in Tamil Nadu

    The exclusive Outlook-MDRA poll in Tamil nadu ahead of the assembly elections in April brings good news for the AIADMK and bad tidings for the ruling DMK. The 2G spectrum...

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      61% want PM under Lokpal

    While the UPA ties itself up in knots over the Lokpal Bill, twos out of every three Indians say the prime minister and the Higher judiciary should be brough under the bill's purview, an issue that has seen the UPA government differing with civil society representatives.

    This was the predominant findings of an opinion poll conducted for Outlook by Marketing & Development Research Associates (MDRA) in Bangalore, Chennai, Delhi, Calcutta and Mumbai on June 1....

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      Outlook-MDRA World Cup 2010 Poll

    On the streets of Calcutta or Kochi, in the pubs of Mumbai or Bangalore, the strong emotion the Indian football fan displays for Brazil leaps to the eye and even seems a bit outlandish. For their own football team, Indians seem to care little, while the Brazilians live for theirs. India is pegged at 132 in the football world, wedged between Fiji and Bermuda. Brazil is No. 1.

    In an Outlook-MDRA survey conducted in five football-crazy cities of India, Brazil notched maximum support—42.2 per cent, followed by Argentina, a poor second at 17.4 per cent. None of the European giants could even register a 10 per cent support. Most cited Brazil’s attractive style to justify their choice...

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      Outlook-MDRA B-School Ranking 2010

    There continues to be a churn in the business of management institutes. As we have been saying for some time now, a lot gets hidden behind the naked demand for MBAs in an economy growing at over 8 percent. The economy is better off than a year ago, but the environment remains unsure for corporate India. Apart from dealing with higher interest rates and consumer battered by inflation, other issues - around land, environment norms, corporate ethics and equitable growth - have dramatically raised the stakes. This tension is getting transferred to the MBA space too...


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      Outlook-MDRA Professional Colleges Ranking 2010

    With a sudden surge in the number of professional colleges in India, the options for aspiring school students has increased many folds. Along with the numerous options, the dilemma of choosing the right college has also intensified. There is a growing need of making the information on respectable stature available to the school students, recruiters and faculty. Outlook identified this need and entrusted Marketing and Development Research Associates (MDRA) with the responsibility of ranking the professional colleges.

    Building upon the rich experience in ranking/rating of educational institutions, MDRA responsibly completed the tremendous task of ranking the best professional colleges across 9 professional streams in the country. The streams included: Engineering, Medical, Law, Architecture, Hotel Management, Fashion, Social Work, Dental and Mass Communication...

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      Women's Reservation Bill

    THROUGH the tumultuous week leading to the passage of the Women's Reservation Bill in the Rajya Sabha, the Yadav troika of Mulayam Singh, Laloo and Sharad had made it a point to focus on "the thousands of hapless Muslim women who would not benefit" from it. The argument, of...

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    Hindustan Monday, 25 January 2010


    Nav Bharat Times Monday, 25 January 2010

    Execs at the top most corrupt
    Business Standard Monday, 25 January 2010


    Dainik Jagran.com Monday, 25 January 2010

    Senior executives of India Inc most corrupt: Study
    Rediff Business January 25, 2010 19:33 IST

    A study conducted by the Marketing and Development Research Associates have put two myths to rest. One, that corruption is most rampant in government offices, and two, lower and middle rung executives were the most corrupt in India

    Executives at top positions most corrupt: survey
    Press Trust of India / New Delhi January 24, 2010, 18:52 IST

    Corruption is rampant in the Indian corporate sector and those at the top indulge the most in it, a majority of private employees surveyed have said.

    "An average 86 per cent of respondents believe that corruption is a common phenomenon in corporate India. The acceptance t