About Us

Our Profile

Marketing and Development Research Associates (MDRA) was established in 1993 with an aim to provide quality research and consultancy services in the country.

Over the years, MDRA has worked with some of the biggest and most reputed organisations in the country and has done path-breaking and pioneering work, in the process setting high standards for both itself and for its competitors. The portfolio of activities undertaken by MDRA encompasses various fields and is multi-disciplinary in character.

MDRA helps organizations bring vital market data into their strategic planning processes in order to improve customer satisfaction and enhance competitive advantage. It specialises in customized as well as syndicated research.

In this age of cutthroat competition and complex corporate environment, companies require a research firm that can go beyond the bounds of conventional practices and adopt unique and innovative techniques and practises. Our strength lies in custom-designed methodologies that we use to study, understand and explain the market trends.


  • Customer driven research tools that capture the voice of the customer.
  • A process of translating research information into a clear action plan.
  • Helping clients integrate required actions with strategic and organizational  priorities.
  • Adoption of unique and custom-designed methodologies to address the needs of companies in the complex and globalized current market scenario.

MDRA has extensive experience and expertise in carrying out the following types of surveys:

  • Household Surveys
  • Corporate Surveys
  • Institutional Surveys
Key Areas of Research:  
  • DEL (Defection and leakage) Analysis (MDRA-Proprietary)
  • Market Structure and Segment Analysis
  • Advertisement and Brand Effectiveness Research
  • Consumer Research
  • Industry Rating and Performance Studies
  • Customer Satisfaction, Retention & Loyalty Studies
  • Customer Value Measurement
  • Market Potential Assessment and Demand Estimation
  • Market Strategy Formulation and Implementation
  • Product & Pricing Related Studies
  • Impact Assessment Studies
  • Opinion Polls/ Exit Polls and Election Analysis


MDRA is proud member of The Market Research Society of India (MRSI)

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