With the entry of global players and launch of many new vehicles by existing as well as new players, the automobile market is getting very competitive. Marketers need to strategize every act starting from new product concept to after sales service for each of the segments of their markets. They need a deep understanding of their position in each of the market vis-à-vis that of competitors.

MDRA has helped automobile companies study the volatile market and helped them in determining various factors influencing the buying decision.  It is also important to analyse the effect of the increasingly consumerist lifestyle on automobile buying and sales. MDRA has done studies in this respect. MDRA has also studied the market for unique products like car-styling kits. The effects of seasonal changes on automobile sales have also been analysed.

  • TVS Motor Company
  • Honda Motorcycles and Scooters India Ltd. (HMSI)
  • NTF India Limited
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