Some Recent Studies in this Sector:
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Case Studies
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Estimation of C&S Households in Eleven Cities - The Indian Broadcasting Foundation (IBF)
A study was conducted for reliably estimating the number of C&S subscriber figures in eleven cities across the country. This helped in validating the figures given out by the MSOs. MSOs are the Multi System Operators who provide connections to LCO, who are the local cable operator. The study was conducted at MSOs level in eleven cities.
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Estimation of Number of C&S Subscribers - Zee Turner Limited (ZTL)
It was observed that there has been under reporting of the number of subscribers by MSOs (Multi Systems Operator) and LCOs (Local Cable Operator). This leads to the loss of revenue for broadcasters and government. Therefore, a systematic research study was conducted for estimating the number of C&S subscribers in Delhi and in Gurgaon. The study was conducted to validate the figures given out by cable operators. The study was conducted at LCOs level.
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