The study was conducted in order to measure the satisfaction levels of the customers at Sony Service centers & shopping experience at Sony Outlets. About 60 Sony Outlets, 20 Sony service Centers and 21 Authorized service centers were covered across the country to measure shopping experience of customers who visited Sony World outlets and satisfaction level of the customers at service centers.

The study was conceived and conducted at a time when Sony was losing its market share of its various products – color television, music system, etc in the country to its competitors, mainly LG and Samsung. The study was conducted for Sony Asia Pacific at 67 centers across the country to measure shopping experience of customers who visited Sony World outlets or competitors’ showrooms.  A comparison of dealers’ performance of various brands was done to find out dealers’ inefficiencies, if any

A benchmark study of clusters involving market/marketing analysis was conducted in seven clusters of Kerala. The scope of work also included formulating strategy for the development of these clusters. Marketing analysis included validating the product value chain, current supply chain, customer satisfaction and perception survey, analysing and evolving marketing and branding strategies, measuring relative sales growth and future changes in product market, identifying international/benchmark market needs & target market segments.