At the time of the retail revolution, Hariyali Kisaan Bazaar (HKB), large format rural retail stores by DSCL group wanted to expand its rural retail outlets across the country. The research was conducted to understand the differences in expectations of the rural consumer segments – viz. Farmers vs. Non-farmers. This study also aimed to ascertain the buying behavior, spending patterns, expected product baskets, problems from current purchase points, views on current nomenclature and understanding about existing large format retail stores. Based on the inputs of this study and success of strategies recommended by MDRA, similar studies were conducted at many other places in the country. buy levitra online

The study was conducted to understand the buying behaviour and general attitudes of buyers while buying material for houses and in particular, the purchase process while purchasing a window system. It was required to identify the consideration set of the buyers and understand their choice drivers and to gain an insight into the influencers and the level of influence. buy levitra online

The study was conceived and conducted to understand the experience and expectations of the customers visiting its Sony World outlets. The study was conducted for Sony Asia Pacific at 67 centres across the country to measure shopping experience of customers who visited Sony World outlets or competitors' showrooms. A comparison of dealers' performance of various brands was done to find out dealer inefficiencies, if any. buy levitra online