DEL Analysis

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DEL Analysis (Defection and Leakage Analysis – MDRA proprietary) has been developed by MDRA to:

  • Analyze why people defect to a competitor brand after using a product
  • Identify key factors involved in such defection
  • Analyze the gap between perceived benefits and benefits offered by a product
  • Identify why customers leak out in the middle of their purchase process

Case Studies
Expand  Diagnostic Study on Dropping Sales of a Particular Model of Motorcycle in UP
Expand  Leakage Analysis
Expand  Understanding Rural Customers in the Catchments for a Large Format Retail Chain- Hariyali Kisaan Bazaar (DSCL)
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