Advertisement and Brand Effectiveness Research

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Brand effectiveness and visibility in the marketplace need to be constantly monitored in order to isolate the effects of advertising on consumer's affinity with and disposition towards a particular brand.

MDRA has expertise across the following key indicators:

  • Brand awareness - Aided and Unaided
  • Brand preference / ranking
  • Consumer buying process
  • Brand image and effectiveness of brand positioning
  • Advertising awareness- Aided and Unaided
  •  Ad-recall rate
  • Advertising effectiveness in raising brand awareness
  • Advertising effectiveness in enabling brand switching
  •  Advertising effectiveness on buying decision

Case Studies
Expand  Development of Communication Plan In Energy Sector for Madhya Pradesh Power Sector Reforms Among Consumers & Stakeholders: Asian Development Bank
Expand  Survey on Power Sector Reforms: Ministry Of Power, Government of India
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