Advertisement and Brand Effectiveness Research

Brand effectiveness and visibility in the marketplace need to be constantly monitored in order to isolate the effects of advertising on consumer's affinity with and disposition towards a particular brand.

MDRA has expertise across the following key indicators:

  • Brand awareness - Aided and Unaided
  • Brand preference / ranking
  • Consumer buying process
  • Brand image and effectiveness of brand positioning
  • Advertising awareness- Aided and Unaided
  •  Ad-recall rate
  • Advertising effectiveness in raising brand awareness
  • Advertising effectiveness in enabling brand switching
  •  Advertising effectiveness on buying decision

 
Case Studies
Expand  Development of Communication Plan In Energy Sector for Madhya Pradesh Power Sector Reforms Among Consumers & Stakeholders: Asian Development Bank
Expand  Survey on Power Sector Reforms: Ministry Of Power, Government of India
 
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Testimonials
 
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