Market Structure and Segment Analysis

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Market Structure and Segment Analysis helps companies in:

  • Developing and accessing new markets
  • Introducing new products into markets
  • Repositioning existing products or identifying gaps in the market place with strong sales potential

The analysis provides companies with several key strategic marketing insights:

  • The strength and weakness of brand owned by clients in comparison with the competition
  • The important aspects of brand image
  • Visualization of repositioning the brand owned by our clients and impact of this on market share
  • Exploring the opportunities for extending the product line or introducing completely new products

Case Studies
Expand  Market Study for Parcel Traffic - Container Corporation of India Limited
Expand  Understanding Rural Customers in the Catchments for a Large Format Retail Chain- Hariyali Kisaan Bazaar (DSCL).
Expand  Market / Marketing Analysis and Formulation of Strategy for the Development of Seven Clusters in Kerala - Foundation for MSME Clusters
Expand  Feasibility Study for Setting Up New Petrol Pumps at 18 New Locations for One of the Navratnas – RMSI Pvt. Limited
Expand  Finalization of Strategy and Action Plan for Rural Initiatives - IBP Co. Limited
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