Customer Value Measurement

Having a satisfied and loyal customer base is extremely important but it is not nearly enough. Companies need new customers to grow and expand their businesses. New customers could be attracted by offering better value (as perceived by the customers) than the competition. MDRA provides insight into the competitive landscape through its Customer Value Management (CVM) process.

CVM assists clients in focusing attention, which helps companies navigate to a stronger position in the market. Through the CVM process, clients can discover the value criteria that drive purchase decisions. It provides an insight into the benefits that are most important to customers, and the value attached to these benefits. This will help in assessing the company's position vis-à-vis that of its competitors on each value criteria.

 


 
Case Studies
Expand  Understanding Rural Customers In the Catchments for A Large Format Retail Chain - Hariyali Kisaan Bazaar (DSCL)
Expand  Consumer Insight During Motorcycle Purchase - Study to Understand the Reasons for Success Of CT 100
Expand  Shagun - Analysis of Motorcycle Sales During Marriage Season In UP
Expand  Research on Car Styling Kits to Understand Attitudes and Preferences of Customers and Estimate Market Potential- NTF India Limited
Expand  Study to Analyze the Changing Lifestyle of Youth and Its Effect on the Two-Wheeler Market
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