Customer Value Measurement

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Having a satisfied and loyal customer base is extremely important but it is not nearly enough. Companies need new customers to grow and expand their businesses. New customers could be attracted by offering better value (as perceived by the customers) than the competition. MDRA provides insight into the competitive landscape through its Customer Value Management (CVM) process.

CVM assists clients in focusing attention, which helps companies navigate to a stronger position in the market. Through the CVM process, clients can discover the value criteria that drive purchase decisions. It provides an insight into the benefits that are most important to customers, and the value attached to these benefits. This will help in assessing the company's position vis-à-vis that of its competitors on each value criteria.

 


 
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