Customer Satisfaction, Retention and Loyalty Studies

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At MDRA, we offer a customer satisfaction measurement system that captures the ‘Voice of the customer’ at the right feedback levels to arrive at concrete conclusions. This enables us to point out the aspects of the product or service that customers are most and least satisfied with.

In today's era of business, companies need more than customer satisfaction related information to make sound business decisions. This additional factor can be termed as "Loyalty". Loyalty is the key factor in retaining a desired customer base. Satisfied customers who are not loyal may switch to the competition. We have developed a loyalty measurement model to help our clients identify and track loyal customers and express the important facts behind being loyal.

Case Studies
Expand  User Satisfaction Survey for Sports Infrastructure and Facilities – Ministry of Sport and Youth Affairs
Expand  Shopping Experience of Customers at Sony World - Sony India Pvt. Limited
Expand  Customer Satisfaction Survey For Oil Industry - IOCL, HPCL and IBP
Expand  Road User Satisfaction Survey - Himachal Pradesh Public Works Department (HPPWD)
Expand  Road User Satisfaction Survey - National Highways Authority of India (NHAI)
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